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Enter into the Experience!

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Rediscover Château La Fleur de Boüard.

Our estate in the heart of the Lalande-de-Pomerol appellation, close to the iconic Château Pétrus, now offers a powerful immersive experience, unique in the world of wine.


Discover the friendly spirit and soul of our winegrowers.

The barrel cellar is the setting for a surprising spectacle in which the emotions are stimulated. This new dynamic confirms Fleur de Boüard’s place among the flagship estates of the Right Bank.

Wine tourism

A new immersive experience and the Art of Living at Château La Fleur de Boüard

La Fleur de Boüard is opening up to the world and offering a new wine tourism experience combining innovation and a friendly atmosphere:  A unique immersive experience, a wine bar, a shop where you can buy wines and decorative items, reception facilities and refined accommodation just a stone’s throw from Saint-Émilion.

A range of 9 cuvées

Château La Fleur de Boüard offers its major cuvées, a collection of single varietals inspired by travels through the most beautiful wine-growing regions of France. A trilogy of one red and two whites, including a surprising Chardonnay, is complemented by a jewel from the very rare Saint-Georges-Saint-Émilion appellation and a wine rooted in its region with a typically Bordeaux blend, Château du Rosaire.

The estate

Château La Fleur de Boüard is an estate nestled in the heart of the Lalande-de-Pomerol appellation, close to the emblematic Château Pétrus. The estate offers an immersive experience to share the spirit of the place and bring out the winemaker’s soul.

The production facilities are showcased in an emotionally stimulating way, allowing visitors to experience unique moments on the estate. This new dynamic makes Château la Fleur de Boüard one of the leading estates in the Lalande-de-Pomerol appellation.

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