Château La Fleur de Boüard, La naissance Château La Fleur de Boüard, Les atouts Château La Fleur de Boüard, Le défi

La fleur

From intuition to recognition

Château La Fleur de Boüard comes from the profound belief of its owner, Hubert de Boüard de Laforest, in the rich potential of Lalande-de-Pomerol terroirs. Supported by his daughter, Coralie, he applies his technical and oenological know-how in a new, environmentally friendly approach to wine growing. With precision and sustainable purpose, the de Boüard family makes wines with outstanding elegance that compare with the greatest Bordeaux appellations.

The Birth

Hubert de Boüard de Laforest always believed that estates in Lalande-de-Pomerol are capable of producing outstanding wines on a par with the greatest Bordeaux appellations. He bought this 25-hectare (60-acre) property in 1998.

His daughter, Coralie, shares her father’s passion for vine husbandry and making wine and helps him on the estate. Their technical director Philippe Nunes, adds to the strengths of this team. As the synergies within the team grew, a family ambition emerged to pamper this estate with all the recognition it deserves.

The terroir’s finest secrets

Nestling in the middle of the Lalande-de-Pomerol appellation area close to the village of Pomerol, the land that makes up Château La Fleur de Boüard belonged to a postman, who passionately cultivated his vines. The de Boüard family therefore acquired vines in outstanding condition that had not suffered over-use and were planted very densely. The family has since committed to apply a strict approach that protects natural balances in order to reveal the finest secrets hidden in this terroir and to make top quality wines that will be the best of the appellation.

The Assets

Early flowering

Hubert de Boüard de Laforest, and Coralie set out to reveal the full value of this terroir. Born in Saint-Emilion, where Coralie grew up in the family vines at Château Angélus, they were convinced with her father that Lalande-de-Pomerol’s vineyards have all the qualities necessary to make great wines.

The land is fertile and close to tributaries of the Isle and Dordogne Rivers, and also enjoys sunny weather that is both warm and humid, providing ideal circumstances for vine cultivation. These mild conditions prompt early flowering of the vine. This local distinction explains the frequent referral to “La Fleur” (flower) in estate names in this appellation area.

A family with a long wine growing tradition

Any flower draws goodness from the earth, which nourishes its roots. Château La Fleur de Boüard’s vines grow in a wide variety of soils made up of clay, gravel and sand, which generously suit the grape varieties planted here: 80% Merlot, 15% Cabernet Franc and 5% Cabernet Sauvignon.

The de Boüard family does its utmost to enable these early flowers to develop into sparkling fresh, fleshy grapes. It adopts a strict approach inspired by long wine growing traditions and relying on oenological and scientific knowledge to carefully ensure that the vines here flourish.


The Challenge

It took nearly twelve years to reorganise the vineyard to enable Hubert de Boüard de Laforest’s intuitive vision to transform itself into a durable family enterprise. In this time, quality was essentially enhanced through technical innovation.

All the de Boüard family’s expertise is channelled into a continuous quest for quality and elegance. The family’s recognised scientific and oenological knowledge has been applied, and it has embarked on various technological and innovative architectural experiments. The new facilities that combine the beauty of glass with the dignity of timber are a great example of this daring adventure.

A family heritage takes root

The estate houses an oenological analytical laboratory, which drives a host of experiments and research topics around vine husbandry and wine making. The major innovation is the property’s vathouse, which is unique in the whole world. Using effective, new technology, the wines are made applying a revolutionary process, based on a system of hanging upturned truncated cone-shaped tanks.

These investments enable the very best of this terroir to be extracted and renowned vintages to be made that compare favourably with the greatest Bordeaux names. They are part of the quest for balance, appropriateness and elegance, which has given form to Château La Fleur de Boüard, Le Plus de La Fleur de Boüard and Le Lion de La Fleur de Boüard. With these three well-recognised cuvées the family heritage takes root at La Fleur.