Wine tourism in Bordeaux:Visit, taste and stay at Château La Fleur de Boüard
Nestled in the Lalande-de-Pomerol vineyards, just a few minutes from Saint-Émilion, our family-run estate invites you to enjoy a complete wine tourism experience.
From a tour of the immersive winery to a tasting of fine wines, from sensory workshops to overnight stays in the heart of the vineyards, discover the unique world of Château La Fleur de Boüard.
Experience
The Cellar of Lights
Designed by architect Alain Moatti, the Chai de Lumière at Château La Fleur de Boüard is a technical and aesthetic feat unique in the Bordeaux region.
This gravity-fed winery, designed without pumps, enhances the purity of the grapes and the finesse of the wines. During the tour, visitors discover an immersive spectacle combining light, architecture and narration, revealing the soul of the estate and the history of each cuvée.
A real attraction in its own right, this contemporary winery is part of an innovative approach to wine, combining technology and emotion. The Chai de Lumière is at the heart of all our wine tourism experiences, and a highlight of every visit to the estate.
Expertise
Tours and tastings
Château La Fleur de Boüard offers a variety of oenological experiences, suitable for both the curious and the enlightened connoisseur. Each visit includes a private tour of the winery, an immersive show, and a commented tasting.
The Atelier Alchimie includes a blending workshop and a personalized bottle, while the Atelier Masterclass highlights several vintages of our exceptional cuvées. For a more gourmet experience, “Vigne et Terroir” combines wines and regional dishes. Last but not least, the blind tasting experience offers a fun way to explore aromas.
All these formulas highlight the estate’s wines, including the Grand Vin and the parcel-based cuvée Le Plus.
Art de vivre
Les maisons de la fleur
Three elegant accommodations welcome visitors in the heart of the vineyards. La Maison de la Fleur, adjoining the château, offers three double rooms, a swimming pool and a vast garden, ideal for intimate stays near Bordeaux.
The more spacious Pressoir Saint-Georges can accommodate up to 17 guests, and offers a sauna, Jacuzzi, vegetable garden and family areas, in a decor imbued with authenticity. Finally, Le Cube, located in the heart of the estate, offers two rooms and a suite with contemporary decor.
These accommodations extend the wine tourism experience in a peaceful setting, combining vineyards, comfort and the art of living.
Dégustation
Cellar and restaurant
With its terrace overlooking the vineyards and its warm ambience, the château’s restaurant is a gourmet stopover with a direct link to the Bordeaux terroir.
The menu features seasonal produce, carefully selected from local producers.
Each dish is designed to harmonize with the estate’s wines.
Whether you’re looking for a casual lunch or a refined dinner, our formulas include starter, main course, dessert, glass of wine and coffee. It’s the perfect opportunity to savor food and wine pairings in a bright, authentic setting in the heart of the Bordeaux vineyards.
How to get to Château La Fleur de Boüard
On-site, private parking is available. You can also rent a bike or arrange a private transfer from Bordeaux or Saint-Émilion. Remember to book your activities in advance, especially in high season.
What is wine tourism?
Wine tourism is a form of tourism that focuses on the discovery of wine, its production methods and wine-growing regions. It combines visits to wineries, tastings, meetings with winemakers and sometimes wine workshops.
In France, wine tourism accounts for over 12 million visitors a year, 42% of whom are foreign. It is often practiced in historic wine-growing regions such as Bordeaux, Burgundy, Alsace or the Rhône Valley. UNESCO recognizes certain wine-growing landscapes, making them even more attractive.
Why wine tourism in Bordeaux?
Wine tourism offers a cultural, sensory and heritage experience based around wine. It encourages immersion in the terroir and promotes local know-how.
In Bordeaux, visitors can explore 57 appellations, enjoy 6,000 wine châteaux and taste renowned crus such as the Grands Crus Classés. Wine tourism also supports the local economy, generates jobs and promotes more educated and responsible wine consumption.
Which French wine region is the most popular with wine tourists?
Bordeaux is France’s most visited wine-growing region, welcoming some 2.5 million wine tourists a year.
It is renowned for its blended red wines (Merlot, Cabernet Sauvignon), its Grands Crus Classés 1855, and for events such as Bordeaux Fête le Vin. The region is also home to the Cité du Vin, a 13,350 m² cultural venue dedicated to the world history of wine. Bordeaux is also one of the world’s largest wine-growing regions, with over 110,000 hectares of vines.
Which villages to visit on the Bordeaux wine route?
Emblematic villages include Saint-Émilion, known for its medieval heritage and UNESCO-listed monuments.
Pauillac is a Mecca of the Médoc, home to prestigious châteaux such as Château Lafite Rothschild and Château Mouton Rothschild. Pomerol, more discreet, is famous for its powerful wines, notably Château Pétrus. Sauternes attracts lovers of sweet wines, with properties such as Château d’Yquem.
Last but not least, Margaux is a must-see, with its exceptional terroir and fine wines.
Why are the Saint-Émilion vineyards inscribed on the UNESCO list?
The Saint-Émilion wine-growing area has been listed as a UNESCO World Heritage Site since 1999 for its historical, cultural and agricultural value. This listing recognizes an area where vines have been cultivated continuously since Gallo-Roman times.
The site encompasses monastic architecture, troglodyte architecture and unique medieval urban planning. There are over 800 vineyards spread over 5,400 hectares. This living landscape reflects the harmony between nature, heritage and sustainable human activity, with a strong winegrowing identity.
