Innovative expertise, the trademark of the de Boüard family
The de Boüard family’s wine making methods are based on innovative expertise and thorough scientific and technical knowledge. The winery at Château La Fleur de Boüard is unique worldwide and enables the finest expression of this Lalande-de-Pomerol terroir using a revolutionary wine making process. The family’s quest for elegance and perfection is guided by a desire to protect this terroir and by precise analysis carried out in the oenological laboratory set up on the estate.
No winery like it anywhere in the world
Extracting the essentials from our terroir
The de Boüard family strives to continuously improve quality by applying recognised expertise to get the best out of a high-value terroir, acquired thanks to the pioneering instinct of Hubert de Boüard de Laforest.
He developed the idea for a revolutionary way to obtain the best fruit. Then by combining his intuitive thoughts in a very productive partnership with the technical director of Château La Fleur de Boüard, Philippe Nunes and the architect Arnaud Boulain, who designed the cellars of Château Angélus, Hubert de Boüard de Laforest was able to build a winery that is unique in the whole world.
Unique, ground-breaking facilities
The building is made of glass and timber, and fits in perfectly with the estate’s landscape. It encloses 32 inverted truncated cone-shaped vats, which appear to float in mid-air, while ingeniously exploiting gravity. At La Fleur de Boüard, the harvest is sorted, then transferred to the vats using a gravity-driven system. From then on, all operations, such as rack and return manipulations and racking barrels involve a lift, the first on the right bank of the Garonne River.
This use of natural gravity throughout the cellar curbs any use of pumps, making for the gentlest extraction possible, while optimising the volume of free-run wine. The innovative equipment also enables other world-class processes to be employed, such as a cold room in which the harvest may be kept and cooled, latest generation optical sorting and the use of inert gas in the tanks. The cellar is very highly insulated and maintained at a temperature of 14°C (57°F) so as to preserve the fruit aromas and avoid microbiological spoilage. A nitrogen generator is used to deoxygenate the wines, thereby reducing the doses of SO2 required, while eliminating any form of oxidation.
With this leading-edge technology the de Boüard family has achieved what it set out to do, namely extract the essentials of this terroir and turn a heritage into a brand new asset.
The oenological laboratory
The never-ending learning curve
For the terroir to yield its best, it has to be understood. The de Boüard family monitors its vines attentively using the oenological analytical laboratory at Château La Fleur de Boüard.
This laboratory combines scientific and technical expertise and is used for experimentation and to enhance knowledge, so as to stay on the learning curve and constantly improve quality.
Know-how that has become a hallmark
To turn this estate into a family heritage, Hubert de Boüard de Laforest invited his children Coralie and Matthieu to join him and entrusted them with the management of the estate. Philippe Nunes, an expert technician was appointed technical director to add his wide skill set to this talent pool. Together, they work to build the most elegant and most faithful expression of this terroir.
Coralie et Matthieu
Coralie de Boüard-Maillet has run the estate since 2014. She works to expand the image of Château La Fleur de Boüard and to extend its international reach. She has brought new ideas to the estate’s wines with more modern decoration of its bottles and an event-based approach as well as the development of wine tourism. She also maintains relations with various market players and takes part in many tours in France and abroad.
By her side, Matthieu de Boüard de Laforest naturally learnt all about wine growing on the family estate, where he grew up with his sister. After studying oenology and winegrowing, he travelled the world experiencing wine growing practices in Spain, South Africa, Argentina, Australia, Thailand and Lebanon. As a self-taught globetrotter he spent more than five years developing his experience and acquiring detailed knowledge of the influences of terroir and weather patterns on vine development.
The family spirit
Coralie and Matthieu work with outstanding partners, who support them in bringing the estate to fruition. Their father, Hubert de Boüard de Laforest, a graduate oenologist from the Faculty of Bordeaux and consultant serving a large number of estates, remains a winegrower at heart. He has committed to serving the interests of this terroir so that it expresses its natural characteristics. Philippe Nunes, who also graduated in oenology from the Faculty of Bordeaux and who is technical director and associate consultant, knows the vines and their needs like the back of his hand and carefully oversees the well-being of the vineyard and the wine.
This mutually supporting set of knowledge and experiences, driven by a sound team spirit, ensures that the level of requirement and necessary precision is achieved. This is the emblem of the de Boüard family’s expertise, which is in fact its hallmark.
Hubert de Boüard de Laforest,
a graduate oenologist from the Faculty
of Bordeaux and consultant serving
a large number of estates,
remains a winegrower at heart.
This is the emblem of the
de Boüard family’s expertise,
which is in fact its hallmark.